June 1
A thousand, already milestone
A thousand ‘where to?’s answered in under 24 hours. Either people are very hungry and indecisive, or just checking if their favourite nearby spot is recommended. Probably both.
Build journal.
Written when there’s something to say. Honest, short, unedited.
June 1
Findable, and a little more yours ranking seo
Two threads: getting found at all, and making the pick less generic. Chains nudged down, hotels pushed out, and a small memory that leans toward what you keep choosing.
May 31
Sanding the edges polish
Spent the day on the unglamorous half — wording, timing, the little ways things appear and settle. None of it lands as a feature; all of it lands as feel.
May 30
Quietly, the hardest part so far v2 system
A lot happened under the hood today — the kind you don’t see. It’s starting to feel real. Had to test it on our own to believe it.
May 29
Two filters, independently product
Realised people want to use just one filter at once maybe, not always both at once. Reach-time only. Or just distance. Gave each one its own on/off switch.
May 28
Off the ground v1 design
Prelaunch live, v1 shape settled. More time on the foundations than the surface — both smaller and quieter than the first sketches, on purpose.
May 26
Project named brand
Domain bought: whereto.food. personally, i just called it “wtf” because I didn't clearly know what I was trying to get done.
May 25
The Decision Fatigue idea
Planned to build this to finally stop wasting several minutes every day deciding where to eat from, how far is it, how bad is the traffic. It wasn't just about the food — it was about the mental energy I felt wasted on the decision.
that’s all so far. more soon.